Web
Platforms
A Web Platform is a very Web 2.0 concept that goes beyond simply editing your website through a CMS and delivers you a full online communications and management system. A Web Platform brings together many different tools all through the one login, it many include:
1
Customer Relationship Management
-is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
-allowing you to manage your customers and track potential sales
2
e-Communications
-send out personalized, targeted graphical emails to drive traffic back to the site and increase customer engagement
3
Social Media Integration
Social media integration can be considered a whole new science of extending your marketing methods by redirecting your social media followers to your website/application/page and making your social platforms more accessible to your target audience and customers.
4
Another point/s:
The ability to sell your products online through an E-Commerce store.
Links to your online accounting software.
And of course, it still contains the CMS function so you can update and edit your website at your leisure!
This is not the end of the list, a Web Platform can have many functions incorporated, all integrated under the single log in! System integration means productivity gains In other words instead of having to update data in multiple systems, all data sits in the one repository and funnels into the various data capabilities like sales records, email communications statistics, customer records and more. The greater the number of systems that can be integrated, the more productivity you gain.