Media Platforms

Facebook is no longer first. Yes, the social media site where you can connect with your mother, third-grade teacher, and neighbor is still active and very popular. (even more so, actually).

However, it's now Meta. Instagram and WhatsApp are now owned by Meta, Inc., at the very least.

YouTube, the first social media site for videos, continues to rule that sector. With 2.2 billion active users each month, it is the second most popular platform at the moment. YouTube offers content in every category, including DIY home improvements, gaming, and education. Given that video is a rapidly expanding content marketing medium, this is the platform that the majority of firms should invest in.

It might not seem like the logical choice for marketers to use the closed chat app. But take into account that SMS has a 98% open rate compared to email's 20%. The audience is captivated. Furthermore, sending messages via WhatsApp is free, unlike SMS. If you use WhatsApp for customer support and retention, you presumably already know how enormous and underutilized its potential is for brands.

Instagram is a social media platform where trainers, influencers, and product-based businesses may prosper.
Since posts that could be purchased were introduced in 2018, the potential ROI for product-based businesses has increased more than ever before. B2Bs may now interact with a huge audience and link product information and sales directly from Instagram.

The goal of TikTok, which calls itself "the leading destination for short-form mobile video," is to encourage creativity and spread happiness.
The newest software on the market, TikTok, has undoubtedly found a following and has experienced phenomenal growth.
After just a single year, the app surpassed all others in terms of global growth in 2017.

The most frequent Snapchat users are 13-year-olds, who log in for more than 30 minutes every day.
User-generated content, behind-the-scenes footage, special deals, and influencer takeovers can all be found on Snapchat.

Fashion, culinary, decor, wedding, workout, and DIY-related pins are among the most popular on Pinterest. Furthermore, anything with a lot of images can thrive on Pinterest.
It is worth noting that 60% of Pinterest users are female. If you have a largely female audience, this is a compelling argument to invest time in Pinterest social media marketing.

Reddit bills itself as "the front page of the internet," and it is one of the top 20 most-visited sites, according to Alexa statistics. With over 2.8 million communities or subreddits dedicated to every topic imaginable, Reddit has a unique blend of material and community.

LinkedIn has around 61 million users in prominent positions among its huge professional network. LinkedIn is a very specialized social networking platform, and as a result, it has limitless possibilities for interacting with an exclusive set of individuals that can make a difference for your company.